Case reading 'Power as Domination' Study Example | Topics and Well Written Essays - 750 words

Reading 'Power as Domination' - Case Study Example This essay aims to provide more insight on the communication practices that were employed by TWA to dominate Ozark airlines employees, during and after the acquisition of the airline back in 1986. Primarily it is imperative to acknowledge the fact that effective communication plays a significant role in ensuring that an acquisition accomplishes the expected results. Overtime, surveys have pointed towards the fact that organizations that have embraced effective communication in the course of and after acquiring other businesses have often realized their objectives and stayed in the market for a considerable duration. On the other hand, those that have failed to embrace effective communication have always ended up with failed ventures. Taking the TWA acquisition of Ozark airlines for example, there is no doubt that during the acquisition process, there was bad blood between Ozark and TWA employees, this resulted in tension and created an inefficient environment in which the employees could not bring the best out of themselves (Tamyra et.al 17-21). At the beginning of the venture, there was less employee satisfaction. Employee commitment was similarly lacking from the Ozark empl oyees and the perception of them staying with the organization for a considerable duration of time was similarly lacking. Nevertheless, the management of TWA did not despair, they came up with structures of power and embraced effective communication and these practices played a significant role in the acquisition being a success. To dominate Ozark airlines employees, the TWA management team resorted to being clear in the course of all their communications. This is to imply that they took into account the perspectives held by employees of Ozark airlines. This was achieved by reducing the technical terms in their communication, implying that they employed the use of